User Accquisition Strategy

Enterise adopts a “community-first” user acquisition strategy—prioritizing the cultivation of a loyal user and creator base, then gradually expanding to international markets through strategic corridors. The approach is structured around the following pillars:

1. Initial Community Building Phase

• Launch of airdrops, retroactive rewards, and interactive minigames to incentivize early adopters.

• Organize screenplay competitions and short film productions utilizing ScriptPad.

• Establish connections with indie filmmaking communities and art schools across Vietnam and Southeast Asia.

• Open Discord, Telegram, and blog channels to share knowledge on Web3 and content creation.

2. Content and Media Strategy

• Produce educational videos and articles on the “film-to-earn” model and “creator DAO.”

• Onboard KOLs from film, Web3, and investment sectors to experience the platform.

• Collaborate with creators to produce exclusive short films for Enterise.

• Build a brand narrative centered on democratizing creativity and sharing value.

3. Strategic Partnerships and Events

• Host workshops and showcases at independent film festivals.

• Partner with Web2 entities to engage large non-technical user bases.

• Sponsor film projects and offer scholarships to emerging filmmakers using ENT Tokens.

4. Referral and Community Reward System

• Develop a referral system that rewards users with ENT Tokens for bringing in new participants.

• Deploy an engage-to-earn mechanism encouraging weekly community participation.

5. Retention and Expansion Strategy

• Integrate decentralized wallets and implement KYC verification for better accessibility.

• Continuously enhance user experience through A/B testing and community feedback.

Overall, Enterise’s user acquisition strategy emphasizes real-world value, emotional connection, and long-term engagement between the platform, filmmakers, and viewers.

---